Hier findest Du einen Auszug unserer Leseempfehlungen, die auch Bestandteil unserer Arbeit sind.
Thinking, fast and slow Daniel Kahnemann Psychology Complex and extensive book, but afterwards you will be a great deal smarter when it comes to psychology and cognitive processes. The well-known theory of fast and slow thinking is only a small part of the knowledge that this book imparts.
ISBN: 978-0374533557
Kleine psychoanalytische Charakterkunde Karl König Psychology This book introduces psychoanalytic characterology, exploring how unconscious conflicts shape personality and behavior. It provides insights into the complexities of human character. (Not available in English)
ISBN: 978-3525014172
Pragmatics of Human Communication Paul Watzlawick Psychology This classic explores how all behavior communicates, whether verbal or nonverbal, shaping relationships and interactions. It introduces key ideas on the inescapability of communication and the influence of context in human interactions.
ISBN: 978-0393710595
The Challenger Sale Matthew Dixon Sales and Negotiation This book argues that top salespeople succeed by challenging customer assumptions and offering fresh insights, focusing on teaching and guiding rather than just meeting needs.
ISBN: 978-0670922857
Influence: The Psychology of Persuasion Robert Cialdini Sales and Negotiation A foundational book you can't go past if you want to learn about persuasion. Cialdini brings great examples and content on processes that steer us humans when we decide stuff.
ISBN: 978-0062937650
Never split the difference Chriss Voss Sales and Negotiation This book by former FBI hostage negotiator Chris Voss introduces powerful negotiation techniques drawn from high-stakes scenarios. Voss combines psychological insights with practical tools to help readers build rapport, gain trust, and negotiate effectively in both professional and personal situations.
ISBN: 978-1847941497
Erzählende Affen: Mythen, Lügen, Utopien El Ouassil und Karig Storytelling The book explores how narratives shape our perceptions, emotions, and society. It examines the influence of myths and stories across politics, culture, and economics—and highlights how questioning these narratives can reveal new perspectives and possibilities. (not yet available in English)
ISBN: 978-3548067339
The Storytelling Animal Jonathan Gotschal Storytelling Great explanation of how our cognitive processes work and why good storytelling is so strong in communication. Sets a good basic for diving into storytelling.
ISBN: 978-0544002340
Storytelling with Data Cole Nussbaumer Knaflic Storytelling Content foundation for my storytelling with data part. Very nice visuals and good explanations on how to properly present and explain data and other complex contents.
